with a behavioural approach
Who are we?
Data-driven, insights-led, behaviourally charged.
We are an award-winning, full-service, strategic communications and behavioural insights consultancy, delivering communications and campaigns with organisational impact.
What do we do?
We create meaningful campaigns that work, ensuring audiences:
How do we do it?
Our recommendations are data-driven, our strategies are informed by insights, and our campaigns are measurable.
At Lynn PR, we fuse academic behavioural models and theories with creative campaigns and communications that deliver tangible results for our clients.
Results from the first-ever dedicated pulse check of literacy and adoption of behavioural science in the PR and communications industry have been
Find out how aware and educated our industry is in behavioural science methodologies, and the levels of usage in our practice.
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Our clients include public sector organisations and private sector businesses. Here’s a snapshot of who we’ve worked with in the last year.
Cwm Taf Morgannwg UHB (CTM UHB) and Lynn PR worked together on a targeted, digital campaign to reach audiences across Bridgend, Merthyr Tydfil, and Rhondda Cynon Taf, in Wales.
Lockdown 3 posed an elevated risk to the mental health and wellbeing of Londoners, especially at-risk groups and communities. We were brought in to deliver a targeted, digital campaign that was behaviourally-informed and aimed to increase awareness and engagement with relevant mental health resources, services and support, to support Londoners at this difficult time.
Strategy & insights
What's going on?
Ask your grandparents about when they were younger. You’ll probably be told about how great everything was back then, especially compared to now. Or think back to 2019 – everything was amazing, we didn’t have to think about masks, and there wasn’t a daily COVID-19 infection or death rate broadcast on TV.
But were things really as good as we remember them? The cognitive bias rosy retrospection can help explain why we view the past with rose tinted glasses.
Have you heard someone mention a fear of the unknown when deciding against getting involved in a situation? Have you ever avoided a situation because you feel the outcome is unknown? You’re presenting a behaviour known as Ambiguity Aversion; the tendency to favour the known over the unknown, including known risks over unknown risks.