Lynn PR releases The BS Monitor
The BS Monitor is the first dedicated pulse-check of literacy and adoption of behavioural science in the PR and communications industry.
September 15, 2021
Menu
The BS Monitor is the first dedicated pulse-check of literacy and adoption of behavioural science in the PR and communications industry.
Lynn PR have been shortlisted for the NHS Communicate Awards 2021 for ‘Best use of Digital Communications and Engagement’ for the campaign #DontMissYourVaccine with Our Healthier South East London.
Lynn PR have been recommissioned to continue our work with Our Healthier South East London to deliver an urgent behaviour change vaccination campaign for expectant families and those considering having children in south east London.
Lynn PR, with the launch of its ‘Misinformation Cell’, becomes the United Kingdom’s first PR company to provide a tailored service to help clients with the growing threat of misinformation.
Have you ever won a £10 bet with a friend and only felt okay about it? Have you ever lost a £10 bet and felt completely defeated? Loss aversion can explain why.
Lynn PR are working with the Royal Borough of Greenwich and the NHS to continue delivery of the urgent behaviour change vaccination campaign for young people.
Lynn PR will be working in partnership with HLRF to develop and deliver a data-driven digital behaviour change campaign, using targeted digital communications to reach and engage as many eligible young Hertfordshire residents (aged 18-26) as possible. Using behavioural insights and our strategic approach, the campaign will encourage young people in Hertfordshire to access the COVID-19 vaccine as soon as they can.
Why are the answers to a test so obvious after you’ve taken that test? And why do you think of so many good comebacks after you’ve walked away from an argument? Many events, such as the Titanic and football not coming home, seem so predictable after they have happened. Why? The answer is simple: Hindsight Bias.
Imagine you want to learn how to play blackjack, and you have the chance to choose your teacher from one of three players. After watching them play several hands, player 1 has won £100, player 2 has won £50 and player 3 has lost £100. If you asked player one to teach you how to play because they won the most money, then you are falling prey to Outcome Bias. Did they win the most money because they made the best decisions? Or did they win the most money despite the poor quality of their decisions?
Cwm Taf Morgannwg UHB (CTM UHB) and Lynn PR worked together on a targeted, digital campaign to reach audiences across Bridgend, Merthyr Tydfil, and Rhondda Cynon Taf, in Wales.