Blog - Lynn PR

Outcome Bias

Imagine you want to learn how to play blackjack, and you have the chance to choose your teacher from one of three players. After watching them play several hands, player 1 has won £100, player 2 has won £50 and player 3 has lost £100. If you asked player one to teach you how to play because they won the most money, then you are falling prey to Outcome Bias. Did they win the most money because they made the best decisions? Or did they win the most money despite the poor quality of their decisions?

July 22, 2021

YOU HAVE A CHOICE – Cwm Taf Morgannwg University Health Board

Cwm Taf Morgannwg UHB (CTM UHB) and Lynn PR worked together on a targeted, digital campaign to reach audiences across Bridgend, Merthyr Tydfil, and Rhondda Cynon Taf, in Wales.

July 8, 2021

Campaign image of two friends and getting the Covid-19 vaccine

Lynn PR delivers urgent public health campaign #DontMissYourVaccine

Lynn PR are working with Our Healthier South East London to deliver an urgent behaviour change vaccination campaign for young people in south east London.

July 6, 2021

Lynn PR receives Mark of Excellence at CIPR Excellence Awards

We are delighted and honoured to have been awarded The Mark of Excellence at this year’s CIPR Excellence Awards, in the New PR Consultancy of the Year Award category, which recognises the achievements, performance and excellent work over the last 12 months of a new PR consultancy.

June 23, 2021

Understanding behaviour to drive COVID-19 vaccination programmes

A snapshot into motivations, influences and barriers faced by young audiences; by Lynn PR

Vaccine hesitancy is a complex issue. For many who are hesitant about the COVID-19 vaccines, concerns are not around the efficacy of vaccines in general. Rather, research from IFF (commissioned by the ONS, May 2021) demonstrates fears around safety because of how quickly the vaccines have been developed, and a lack of understanding about long-term side effects of the vaccines, especially as they have been in use for such a short time.

June 16, 2021

Lynn PR launches The BS Monitor

The BS Monitor is the first dedicated pulse-check of literacy and adoption of behavioural science in the PR and communications industry.

June 10, 2021

The Planning Fallacy: How we can plan better

We often overestimate how quickly we can do something. You may think that’s just down to poor planning – and it often can be – but there’s more at play than just time management.

June 10, 2021

Lynn PR delivering a vital public mental health and wellbeing campaign to support those experiencing bereavement

Thrive LDN has commissioned Lynn PR to deliver a vital public mental health and wellbeing campaign which will support Londoners experiencing bereavement and complicated grief to access relevant services and resources at a time of great need.

May 26, 2021

Framing: why highlighting gains and minimising losses affects how we make decisions

When we present information, we frame it. And framing affects how audiences understand information, how they react, and ultimately, how they behave.

May 25, 2021

Support is out there for you – Thrive LDN

Lockdown 3 posed an elevated risk to the mental health and wellbeing of Londoners, especially at-risk groups and communities. We were brought in to deliver a targeted, digital campaign that was behaviourally-informed and aimed to increase awareness and engagement with relevant mental health resources, services and support, to support Londoners at this difficult time.

May 12, 2021

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