Blog - Lynn PR

Understanding behaviour to drive COVID-19 vaccination programmes

A snapshot into motivations, influences and barriers faced by young audiences; by Lynn PR

Vaccine hesitancy is a complex issue. For many who are hesitant about the COVID-19 vaccines, concerns are not around the efficacy of vaccines in general. Rather, research from IFF (commissioned by the ONS, May 2021) demonstrates fears around safety because of how quickly the vaccines have been developed, and a lack of understanding about long-term side effects of the vaccines, especially as they have been in use for such a short time.

June 16, 2021

Lynn PR launches The BS Monitor

The BS Monitor is the first dedicated pulse-check of literacy and adoption of behavioural science in the PR and communications industry.

June 10, 2021

The Planning Fallacy: How we can plan better

We often overestimate how quickly we can do something. You may think that’s just down to poor planning – and it often can be – but there’s more at play than just time management.

June 10, 2021

Lynn PR delivering a vital public mental health and wellbeing campaign to support those experiencing bereavement

Thrive LDN has commissioned Lynn PR to deliver a vital public mental health and wellbeing campaign which will support Londoners experiencing bereavement and complicated grief to access relevant services and resources at a time of great need.

May 26, 2021

Framing: why highlighting gains and minimising losses affects how we make decisions

When we present information, we frame it. And framing affects how audiences understand information, how they react, and ultimately, how they behave.

May 25, 2021

Support is out there for you – Thrive LDN

Lockdown 3 posed an elevated risk to the mental health and wellbeing of Londoners, especially at-risk groups and communities. We were brought in to deliver a targeted, digital campaign that was behaviourally-informed and aimed to increase awareness and engagement with relevant mental health resources, services and support, to support Londoners at this difficult time.

May 12, 2021

Nudging employees towards better mental health

1 in 4 people in the UK will struggle with their mental health at some point in their lives. That involves your employees, co-workers, interns, and everyone else around you. With mental health taking a big hit over the past year and a half since the pandemic came knocking, we should all be paying closer attention to how we can support our employees’ wellbeing.

May 12, 2021

Lynn PR shortlisted in PRCA, CIPR and PR Moment Awards!

Lynn PR is receiving recognition for innovation and excellence our work, being shortlisted for multiple categories in both the PR Moment Awards 2021 and the PRCA Dare Awards 2021 for our campaign work, as well as being shortlisted for the coveted New PR Consultancy of the Year Award at the CIPR Excellence Awards 2021.

April 29, 2021

Understanding defaults

Like flowing water, people will often take the path of least resistance. If there are two or more options, a “default” provides a predetermined path for people to follow if nothing is specifically decided (Thaler & Sunstein, 2008). For example, chainsaws are now sold with a deadman switch, stopping the dangerous machine when you are no longer gripping it. A more everyday example would be when you leave your phone or computer for a while, and the screen locks. Of course you are free to change this by diving into Settings and making changes, but how many of us do?

April 29, 2021

Lynn PR support Hertfordshire Local Resilience Forum with COVID-19 behavioural science research

Hertfordshire Local Resilience Forum (HLRF) has commissioned Lynn PR to deliver behavioural and data science research into young people’s views about COVID-19. This vital research will inform current and future COVID-related work.

April 28, 2021

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