sinking ship

What is the Sunk Cost Fallacy?

Lynn PR founder Shayoni Lynn has been included in the PRWeek UK Power Book 2021 – an extensive list of the most influential and respected communications professionals in the UK today.

Read More »
diverse hands across a table

Are you WEIRD?

You just may be.

No, we’re not being rude. There is a real chance that you are WEIRD. That’s someone who has been raised in a Western, Educated, Industrialised, Rich and Democratic society.

Read More »

Fair Rents Campaign

Bron Afon Community Housing, alongside other housing associations in Wales, run an annual tenant consultation (mandated by Welsh Government) to see how tenants perceive their rent, service charges and the level of support provided to them. Usually, this survey generates c.40 responses and is not representative of the entire tenant population.

Lynn PR were brought in to run a behaviourally-informed proactive, social media campaign that seeks to secure increased responses and from a diverse tenant community to support this legislative requirement – in the midst of the COVID-19 pandemic.

Read More »
electric impulses brain

GCS best practice guide recognises behavioural science as critical comms discipline

The Government Communications Service (GCS) has published an important best practice guide for professional communicators. ‘The Principles of Behaviour Change Communications’ outlines the practical application of behavioural science in campaigns and communications.

It’s an important piece of work that furthers an insight-led, behaviourally-informed approach to communications, and the impact this can have on organisational outcomes.

Read More »
COVID-19 and mental health briefing paper

COVID-19: addressing the long-term impact on mental health in the UK.

“More than two thirds of adults with mental health problems reported that their mental health deteriorated during lockdown… Nearly half of young people aged 13–24 (44%) said that they experienced difficulties getting help for their mental health which made their mental health worse.” (The Mental Health Emergency report, Mind, 2020)

Read More »
ostrich close up

Helping audiences overcome the Ostrich Effect

The Ostrich Effect happens when people actively avoid information they consider negative or unpleasant. It’s a conflict between our rational mind and the pain we anticipate with our emotional mind.
However, ignoring a problem can lead to incurring higher costs in future.

Read More »