Bron Afon Community Housing, alongside other housing associations in Wales, run an annual tenant consultation (mandated by Welsh Government) to see how tenants perceive their rent, service charges and the level of support provided to them. Usually, this survey generates c.40 responses and is not representative of the entire tenant population.
Lynn PR were brought in to run a behaviourally-informed proactive, social media campaign that seeks to secure increased responses and from a diverse tenant community to support this legislative requirement – in the midst of the COVID-19 pandemic.
The Government Communications Service (GCS) has published an important best practice guide for professional communicators. ‘The Principles of Behaviour Change Communications’ outlines the practical application of behavioural science in campaigns and communications.
It’s an important piece of work that furthers an insight-led, behaviourally-informed approach to communications, and the impact this can have on organisational outcomes.
“More than two thirds of adults with mental health problems reported that their mental health deteriorated during lockdown… Nearly half of young people aged 13–24 (44%) said that they experienced difficulties getting help for their mental health which made their mental health worse.” (The Mental Health Emergency report, Mind, 2020)
Thrive LDN has commissioned Lynn PR to deliver an urgent public mental health and wellbeing campaign which will support Londoners access relevant tools and resources during the coronavirus pandemic.
Cwm Taf Morgannwg University Health Board (CTM UHB) has appointed Lynn PR to develop and deliver data-driven digital campaigns to promote protective behaviours, vaccination efforts and Test.Trace.Protect across Merthyr Tydfil, Rhondda Cynon Taff, and Bridgend.
The Ostrich Effect happens when people actively avoid information they consider negative or unpleasant. It’s a conflict between our rational mind and the pain we anticipate with our emotional mind.
However, ignoring a problem can lead to incurring higher costs in future.