default point on a railroad track

Understanding defaults

Like flowing water, people will often take the path of least resistance. If there are two or more options, a “default” provides a predetermined path for people to follow if nothing is specifically decided (Thaler & Sunstein, 2008). For example, chainsaws are now sold with a deadman switch, stopping the dangerous machine when you are no longer gripping it. A more everyday example would be when you leave your phone or computer for a while, and the screen locks. Of course you are free to change this by diving into Settings and making changes, but how many of us do?

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view of a building

Are you a choice architect?

Stuck at the till and fancy a chocolate to go? You look around but there’s no chocolate in sight – instead packets of nuts and fruit line the checkout shelves. Okay, that’ll do. You pop through two packets of nuts and a piece of fruit to your basket and proceed to checkout.

Sound familiar?

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fresh fruit and vegetables

All about habits

Ever made a promise to yourself to exercise more, drink less, eat healthy?

You even made a great start (Fresh Start Effect, anyone?) with trips to the gym, switching to non-alcoholic beer, or remembering your 5 a day.

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sinking ship

What is the Sunk Cost Fallacy?

Lynn PR founder Shayoni Lynn has been included in the PRWeek UK Power Book 2021 – an extensive list of the most influential and respected communications professionals in the UK today.

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