view of a building

Are you a choice architect?

Stuck at the till and fancy a chocolate to go? You look around but there’s no chocolate in sight – instead packets of nuts and fruit line the checkout shelves. Okay, that’ll do. You pop through two packets of nuts and a piece of fruit to your basket and proceed to checkout.

Sound familiar?

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PRCA Digital Awards 2021 Winner

Lynn PR Digital Campaign recognised by PRCA’s coveted Digital Awards 2021

Lynn PR’s behavioural science approach to communications has been recognised as sector-leading, earning the coveted Best Use of Reporting and Measurement in a Campaign at the national PRCA Digital Awards 2021 for our #FreeYourMind campaign. This category looks to highlight innovative measurement and reporting of a digital campaign delivered in 2020.

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fresh fruit and vegetables

All about habits

Ever made a promise to yourself to exercise more, drink less, eat healthy?

You even made a great start (Fresh Start Effect, anyone?) with trips to the gym, switching to non-alcoholic beer, or remembering your 5 a day.

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sinking ship

What is the Sunk Cost Fallacy?

Lynn PR founder Shayoni Lynn has been included in the PRWeek UK Power Book 2021 – an extensive list of the most influential and respected communications professionals in the UK today.

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diverse hands across a table

Are you WEIRD?

You just may be.

No, we’re not being rude. There is a real chance that you are WEIRD. That’s someone who has been raised in a Western, Educated, Industrialised, Rich and Democratic society.

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