Lynn PR’s behavioural science approach to communications has been recognised, once again, as sector-leading. Our client, the Hertfordshire Health Protection Forum, won the Gold Digital Excellence Award for its #SaveOurSummer Campaign at the Public Service Communications Awards 2021. The Public Service Communications Awards, staged jointly by LGcomms and the Government Communications Service, recognise campaigns and communications of all sizes and budgets, including no-cost and low-cost communications, local, regional and national activity.
Working with Hertfordshire Health Protection Forum, the behaviourally-informed #SaveOurSummer campaign aimed to increase the number of young people taking covid tests and increase uptake of the COVID-19 vaccine amongst young people in Hertfordshire.
Thom Burn, Hertfordshire Health Protection Forum’s Corporate Strategy and Engagement Manager, said:
“The #SaveOurSummer campaign began with the work we did with Lynn PR. It gave us the behavioural insight we needed to be confident in taking a very different approach. Our evaluation indicated that nearly 11,000 more young people in Hertfordshire were taking rapid tests post-campaign. We have since gone back to work with Shayoni and the great team at Lynn PR on another piece of important work.”
Founder and CEO of Lynn PR, Shayoni Lynn, added:
“We are thrilled for Thom winning this prestigious award at the Public Service Communications Awards 2021, particularly for such a vital campaign. Lockdown was a very challenging time for many young people. We are proud to support our client, Hertfordshire Health Protection Forum, in achieving positive change. Everyone at Lynn PR is humbled by the recognition our work is receiving. It is a testament to the team’s dedication.
Our approach to data and our use of behavioural science is what sets us apart from other agencies. Working with clients like the Hertfordshire Health Protection Forum, who understand and embrace the value of insights even during a pandemic has been incredible.”
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