Tag: behavioural psychology

COVID vaccine

Understanding behaviour to drive COVID-19 vaccination programmes

A snapshot into motivations, influences and barriers faced by young audiences; by Lynn PR

Vaccine hesitancy is a complex issue. For many who are hesitant about the COVID-19 vaccines, concerns are not around the efficacy of vaccines in general. Rather, research from IFF (commissioned by the ONS, May 2021) demonstrates fears around safety because of how quickly the vaccines have been developed, and a lack of understanding about long-term side effects of the vaccines, especially as they have been in use for such a short time.

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the sign youve been looking for

Nudging employees towards better mental health

1 in 4 people in the UK will struggle with their mental health at some point in their lives. That involves your employees, co-workers, interns, and everyone else around you. With mental health taking a big hit over the past year and a half since the pandemic came knocking, we should all be paying closer attention to how we can support our employees’ wellbeing.

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default point on a railroad track

Understanding defaults

Like flowing water, people will often take the path of least resistance. If there are two or more options, a “default” provides a predetermined path for people to follow if nothing is specifically decided (Thaler & Sunstein, 2008). For example, chainsaws are now sold with a deadman switch, stopping the dangerous machine when you are no longer gripping it. A more everyday example would be when you leave your phone or computer for a while, and the screen locks. Of course you are free to change this by diving into Settings and making changes, but how many of us do?

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view of a building

Are you a choice architect?

Stuck at the till and fancy a chocolate to go? You look around but there’s no chocolate in sight – instead packets of nuts and fruit line the checkout shelves. Okay, that’ll do. You pop through two packets of nuts and a piece of fruit to your basket and proceed to checkout.

Sound familiar?

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