Lynn PR have been recommissioned to continue our work with Our Healthier South East London to deliver an urgent behaviour change vaccination campaign for expectant families and those considering having children in south east London.
Lynn PR, with the launch of its ‘Misinformation Cell’, becomes the United Kingdom’s first PR company to provide a tailored service to help clients with the growing threat of misinformation.
Lynn PR are working with the Royal Borough of Greenwich and the NHS to continue delivery of the urgent behaviour change vaccination campaign for young people.
Lynn PR will be working in partnership with HLRF to develop and deliver a data-driven digital behaviour change campaign, using targeted digital communications to reach and engage as many eligible young Hertfordshire residents (aged 18-26) as possible. Using behavioural insights and our strategic approach, the campaign will encourage young people in Hertfordshire to access the COVID-19 vaccine as soon as they can.
A snapshot into motivations, influences and barriers faced by young audiences; by Lynn PR
Vaccine hesitancy is a complex issue. For many who are hesitant about the COVID-19 vaccines, concerns are not around the efficacy of vaccines in general. Rather, research from IFF (commissioned by the ONS, May 2021) demonstrates fears around safety because of how quickly the vaccines have been developed, and a lack of understanding about long-term side effects of the vaccines, especially as they have been in use for such a short time.
When we present information, we frame it. And framing affects how audiences understand information, how they react, and ultimately, how they behave.
1 in 4 people in the UK will struggle with their mental health at some point in their lives. That involves your employees, co-workers, interns, and everyone else around you. With mental health taking a big hit over the past year and a half since the pandemic came knocking, we should all be paying closer attention to how we can support our employees’ wellbeing.