Tag: behavioural science

Lynn PR to deliver a vital public health campaign for Hertfordshire Health Protection Board

Lynn PR will be working in partnership with HLRF to develop and deliver a data-driven digital behaviour change campaign, using targeted digital communications to reach and engage as many eligible young Hertfordshire residents (aged 18-26) as possible. Using behavioural insights and our strategic approach, the campaign will encourage young people in Hertfordshire to access the COVID-19 vaccine as soon as they can.

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Hindsight Bias

Why are the answers to a test so obvious after you’ve taken that test? And why do you think of so many good comebacks after you’ve walked away from an argument? Many events, such as the Titanic and football not coming home, seem so predictable after they have happened. Why? The answer is simple: Hindsight Bias. 

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crystal ball

Outcome Bias

Imagine you want to learn how to play blackjack, and you have the chance to choose your teacher from one of three players. After watching them play several hands, player 1 has won £100, player 2 has won £50 and player 3 has lost £100. If you asked player one to teach you how to play because they won the most money, then you are falling prey to Outcome Bias. Did they win the most money because they made the best decisions? Or did they win the most money despite the poor quality of their decisions?

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COVID vaccine

Understanding behaviour to drive COVID-19 vaccination programmes

A snapshot into motivations, influences and barriers faced by young audiences; by Lynn PR

Vaccine hesitancy is a complex issue. For many who are hesitant about the COVID-19 vaccines, concerns are not around the efficacy of vaccines in general. Rather, research from IFF (commissioned by the ONS, May 2021) demonstrates fears around safety because of how quickly the vaccines have been developed, and a lack of understanding about long-term side effects of the vaccines, especially as they have been in use for such a short time.

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