Tag: health communications

electric impulses brain

GCS best practice guide recognises behavioural science as critical comms discipline

The Government Communications Service (GCS) has published an important best practice guide for professional communicators. ‘The Principles of Behaviour Change Communications’ outlines the practical application of behavioural science in campaigns and communications.

It’s an important piece of work that furthers an insight-led, behaviourally-informed approach to communications, and the impact this can have on organisational outcomes.

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COVID-19 and mental health briefing paper

COVID-19: addressing the long-term impact on mental health in the UK.

“More than two thirds of adults with mental health problems reported that their mental health deteriorated during lockdown… Nearly half of young people aged 13–24 (44%) said that they experienced difficulties getting help for their mental health which made their mental health worse.” (The Mental Health Emergency report, Mind, 2020)

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