Your team

At Lynn PR, we are a core team of communications specialists and applied behavioural science practitioners, and an extended team of associates and senior consultants. We create a team for each brief – bespoke, specialist and dedicated to delivering for our clients. And because of our remote office and agile working, we can always be flexible to your needs.

Shayoni Lynn

Director and Principal Consultant

Shayoni is a CIPR and PRCA Fellow, and Chair of PRCA Cymru. With over 15 years’ experience, Shayoni is an industry leader in data-driven strategic communications and applied behavioural science. She sits on the UK PR Council and is Vice-Chair of CIPR's Behavioural Insights Interest Group. Shayoni sits on CIPR and GCS committees and is an Associate Lecturer at Cardiff University.

Stephen Waddington

Non-executive Director

As Non-Executive Director, Stephen advises Lynn PR across planning, strategic decision making and execution. He was previously managing director at Metia Group, and Chief Engagement Officer at Ketchum, an Omnicom-owned agency. Stephen’s clients have included Amazon, BMW, Capita, Salesforce and Microsoft, and he has provided lead senior counsel on integrated global accounts including IBM, IKEA and Phillips. Stephen is a Visiting Professor in Practice at Newcastle University.

Catherine Dickinson

Senior consultant

Catherine's career started more than 20 years ago working in consumer PR at some of the North West's most high-profile agencies. With client experience across health, retail, wellbeing and family brands, Catherine is passionate about delivering creative, results-driven campaigns whilst hitting those all important KPIs.

Charles Howard

Senior Consultant

Charlie has 12 years' experience at a top 15 independent PR agency where he worked on communications and business development with healthcare, tech and entrepreneurial clients -from SMEs to large businesses. Charlie is also Chairman of the PRCA's Business Development Group.

Vanessa Mallia

Vanessa Mallia

Digital Consultant

Vanessa has over 9 years’ experience working across PR, social media and marketing with global brands, agencies and SMEs, both with B2C and B2B audiences. As Digital Consultant, Vanessa leads Lynn PR’s digital team and brings her creativity, innovative digital tactics and analytical approach to support our clients.

Sarah Evans

Sarah Evans

Account Manager

Sarah is a communications specialist with eight years’ experience working within corporate, education and charity sectors. Sarah has worked with a diverse range of clients and brands, including the Early Years Alliance, Scholastic ResourceBank and Twinkleboost CIC. As an experienced and confident communications professional and account manager, Sarah has a wide range of skills and knowledge, with an expertise in digital communications, social media, and client liaison and management.

Nikki Payne

PA to the Director

Nikki works as PA to the Director and has over 20 years’ experience as a project specialist, working across a range of businesses. Nikki’s experience across several business areas - and a can do attitude - means that she can comfortably roll up her sleeves and contribute to any given task. Nikki loves interior design, renovating furniture, long walks with her dog and eating out with family and friends.


Avri Bilovich

Associate consultant

Avri is a multi-disciplinary researcher with a background in computer science, decision-making and behavioural science. His main research interests are behavioural change, uncertainty, the limits of self-reports and the challenges of eliciting information from users about their preferences.

Advita Patel

Associate consultant

Advita is a communications and employee experience specialist and the co-founder of A Leader Like Me, a diversity & inclusion subscription service working with people who are underrepresented in their workplace. Advita is one of the UK’s leading internal communications and inclusive communications experts.

Sarah Osman

Associate consultant

Sarah is a cognitive psychologist and global development specialist and has worked in international development for over 15 years, across Asia, Africa and Europe. Her main focus is applying behavioural science to design projects that have a social purpose. Her clients include the Danish Refugee Council, UNOPS, WaterAid Sweden, Save the Children Norway and the Norwegian Red Cross. Sarah is a skilled strategist, analyst and writer.

Chris Perry

Associate consultant

Chris is an applied researcher and consultant with a background in social and behavioural science. He has worked as a think-tanker, community organiser and more recently set up and led the Behavioural Science practice at Ipsos MORI before heading up research for a digital health start-up developing a technology enabled service to improve mental health.

Zoe Shuttleworth

Senior Associate

Zoe established her own business as a freelance designer in 2005, soon after graduating from art school. In this capacity she has worked closely with countless businesses across a diverse range of industries. From her initial creative background, her skill set has grown to include expertise in the much more technical fields of website development and e-commerce, as well as an excellent understanding of complementary disciplines such as search engine optimisation and digital marketing.

Kristian Hoareau Foged

Senior Associate

Kristian is an independent analytics and insights specialist for marketing communications. In his previous role as a Principal Consultant at Archetype, he helped found the agency’s Global Insights & Analytics practice team. With a track record of delivering award-winning communications and digital campaigns, Kristian specialises in strategy, analytics, measurement and research, and has worked with brands like KPMG, Alibaba, Kodak, Cisco, Coca-Cola, SunTrust Bank and Vodafone.

Ileana Boyes

Senior associate

Ileana is a behavioural science and business psychology practitioner with a background in HR. She holds an MSc in Industrial/Organisational and Business Psychology and is an Associate Member (Level 5) of the CIPD, and has worked on projects including: behaviourally optimising communications strategies to enhance client engagement, utilising a behavioural science lens to improve employee wellbeing, re-designing interview processes to reduce bias, and encouraging lasting behavioural change following training programmes.

Julie Richards

Julie Richards

Senior associate

Julie has over 20 years’ experience in strategic and consumer communications. A Welsh-language speaker, Julie has worked on high profile campaigns with Amgueddfa Cymru – Museum Wales, Artes Mundi Wales Visual Art Prize, Gomer Press, Rily Publications Ltd, Y Lolfa, Natural Resources Wales and the Office of the Future Generations Commissioner for Wales.

Adam Driver

Senior associate

Adam is a strategic B2B and B2C content marketer with more than 10 years’ experience across content, SEO, PR, social, digital marketing, internal communications and corporate communications. A former account director at a content marketing agency, Adam has experience across hospitality, leisure, tourism, tech, and FMCG and placemaking.

Caragh Medlicott


With a background in marketing and PR, Caragh is a copywriter with a unique creative edge and flair for communicating key messages that cut through the noise of the online world. Caragh is experienced in directing and creating strategic content that meets ambitious goals. She is a columnist and has written for Metro, GQ, Wales Arts Review, and Business Matters.